The New Orleans Pelicans is an NBA franchise located in New
Orleans, La. Over the past few seasons
management has notice that sales and attendance were down. Therefore, they tried to develop strategies
to get more people into the arena. There
were many ideas thrown on the table, some that were viable and others that ever
just ideas. One of the top ideas was to
run a promotional event for former season ticket holders that had not renewed their
season tickets over the past 2 seasons.
Minamez Maedup, VP of Marketing suggested sending out a simply yes/no questioner
that asked respondents if the would be more interest in renewing their season
tickets if they were offered 2 free beers for each half of the game just for
being a newly renewed season ticket holder. Fick Tishus, a Promotions Specialist suggested
that they should add a box at the bottom of the questionnaire that asked if
they would like to be added to a drawing for a trip to Hawaii. This would increase the number of respondents
that would send the completed surveys back.
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