Because the Pelican are an NBA club they cant expand in to other areas in the traditional since. However they can expand their market. They can advertise and promote in other area outside of their normal metroplex. By doing this they have the opportunity to steal fans from other clubs that may not be as faithful. They could implement far reaching campaigns into territories that don't have an NBA team.
Another option would be to expand to China or an overseas country with a big NBA following. One way to do this would be by starting developmental leagues in that/those countries. By doing this it put a hometown investment into the brand by the citizens of that country. By developing local players in that area to possibly play for your NBA team in the future will cause communities to become more invested and in turn become stakeholders to your brand.
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